INTRODUCTION
The Gourmet Foods industry had seen many players providing inconsistent quality and delivery of goods over the years. There was a void that had to be filled. “SKR Foods”, the Gourmet Food Marketing unit was launched in November 2001, with its head office at Nariman Point, Mumbai. SKR Foods decided to take a step forward and handle quality goods that maintained a high level of consistency, with the key being to deliver these goods in a timely and efficient manner. As with most fledging companies, that initial goals were small; with the first consignment of Salmon fish weighing at 150 KGs!
SKR Foods has successfully promoted and marketed the world-renowned FOSSEN brand of Salmon, imported from Norway. This product can be found in the kitchens of the leading 5-star hotels and Fine Dining restaurants, India. It is also marketed by food chains and supermarkets in Bangalore, Mumbai & Pune. With the two ends of the consumer’s spectrum being covered, SKR ensures that both the common man and the epicurean can avail of the product.
GROWTH
Since inception, SKR has grown significantly with the following statistics to boast about:
o First consignment of salmon was 150 KGs; today each quarterly consignment is approx. 4 tonnes on an average.
o The grade A quality Salmon was initially delivered only to establishments based in Mumbai city; over the years, the distribution network has grown into other metropolitan cities as Bangalore, Chennai and Kolkata, and secondary market cities as Pune, Hyderabad and Goa.
o SKR sold 400 kgs / month of Salmon in its first year and has since evolved into a major distributor, currently selling 1,600 kgs / month.
STRENGTH
The statistics are merely numbers that do not tell the complete story. What has made SKR a dominant player in the market, and sets it apart from other Gourmet Food distributors are several key factors:
LOOKING AHEAD
Today India is widely recognised as an emerging market with a consumer base that is paralleled only by China. With an exploding GDP growth rate of 9%, the Indian consumer not only has the disposable income, but is fast becoming a conspicuous consumer ready to spend on niche products such as gourmet foods. In recognition of this huge potential, SKR Foods is in a unique position of banking on its experience to provide you with an opportunity to enter the Indian market. It opens its distribution doors coupled with its dedication to quality and delivery and looks forward to growing the company in myriad ways.
CLIENT BASE
A few of our prestigious clientele:
